Julia Horton, Real Estate Advisor

Direct Call/Text 727.366.0324 | julia@askjuliahorton.com | AskJuliaRealEstate.com

 

With over 30 years of experience in real estate, my philosophy is centered on trust, transparency, and genuine connection. Every client deserves a tailored experience built on clear communication, expert guidance, and consistent follow-through. By truly listening and understanding each person’s goals, concerns, and circumstances, I’m able to offer thoughtful, informed support at every stage of the process. Real estate transactions often center around a major life change, and I approach it with the care, attention, and integrity that my clients deserve. I proudly serve Tarpon Springs, Palm Harbor—including Crystal Beach and Ozona, and Dunedin—with deep roots in these communities. While this is home base, I’m not confined to geography—I go where my clients need me, always.

 

BUYER SERVICES:

·       Personalized guidance to determine your priorities 

·       Drawing upon market knowledge and research to find the right home

·       Researching the local real estate market

·       Negotiating requests and offers 

·       Coordinating contracts and documentation 

·       Delivering support after the sale

 

SELLER SERVICES:

·        Researching the local real estate market 

·        Preparing and staging home to sell

·        Deciding accurate asking price for maximum profit in shortest time frame 

·        Identifying the key selling points 

·        Comprehensive, strategic marketing of your home to potential buyers 

·        Negotiating with buyers on your behalf

·        Coordinating contracts and documentation

 

MARKETING STRATEGIES

·        Order and install a professional property sign

·        Arrange for high-resolution photography and video

·        Schedule and host open house

·        Create an individualized property website to showcase the home

·        Syndicate the listing across 350+ high-visibility real estate websites

·        Market the home with a targeted Just Listed campaign on Facebook and Instagram

·        Feature the Property in four consecutive editions of The Update—a Coldwell Banker flyer emailed to top agents across the region

·        Create a professionally designed glossy brochure for display at the property

·        Design and mail direct mailers to neighbors and potential buyers

·        Produce a professional YouTube advertisement targeted to prospective buyers (estimated 1,000+ views)

·        Upload a separate, high-quality YouTube listing video for expanded visibility

·        Launch a comprehensive, multi-platform social media campaign for maximum exposure 

 

EDUCATION:

·       Licensed REALTOR® 

·       Graduate, REALTOR® Institute (GRI®)

·       Certified Luxury Home Marketing Specialist (CLHMSTM)

·       e-Pro®

·       Short Sale and Foreclosure Specialist (SFR®)

·       CIAS – Certified Agent Investor Specialist

·       Bachelor’s in Business, University of Phoenix 

 

MEMBERSHIPS:

·       Florida Association of REALTORS® (FAR)

·       National Association of REALTORS® (NAR)

 

AWARDS:

·       Agent of the Year in Palm Harbor, RateMyAgent, 2025

·       Agent of the Year in East Lake, RateMyAgent, 2025

·       Sterling and Diamond Society, Coldwell Banker Realty, 2020-Present  

 

ACHIEVEMENTS:

·       RateMyAgent Price Expert – Consistently meets client expectations for property purchase price

·       RateMyAgent Top 20% Nationwide – Recognized for being in the top 20% for customer satisfaction

·       50+ Five-Star Reviews on RateMyAgent since 2023

·       Served 5 consecutive years on the Agent Leadership Council (ALC) at Keller Williams Realty—a select group of top-producing agents guiding office culture, training, and growth

·       99% short sale success rate—personally negotiated and closed over 75 successful short sales during the housing crash

·       Highest Price Per Square Foot, Eniswood subdivision, November 2024, Palm Harbor

·       Closing in on $100 Million Sold—earned one deal at a time through consistent client trust